ABOUT US

Strugglers is a purpose-driven apparel brand that creates meaningful connections through authentic self-expression. We transform how people show up in the world by designing premium swag that tells their unique story.

OUR FOUNDING STORY

Born from personal challenges, Strugglers is a tribute to the resilience within us all!

From Labor Pains to Life's Lessons

Do you know the feeling when life hits you with everything at once? That's where I found myself – lying in a hospital bed after 21 hours of labor, an emergency c-section, and a layoff notice from the night before. Honestly, It was enough to crush me..

Holding Hope in My Arms

But amidst life's chaos, as I held my newborn daughter in my arms, all of that pain seemed to fade away. She was the most beautiful thing I had ever seen♥︎‬, and even though she was struggling with low weight and severe jaundice at birth, I knew that I had to be strong for her.

Stitching my story through my Struggles

As I recovered from the c-section, I struggled with postpartum depression. It was during this time that I realized something important- My struggles, my pains, as difficult as they were, had given me strength. They had made me who I was and connected me to others who were going through similar hardships. It was then that the idea of Strugglers was born.

THE BIRTH OF STRUGGLERS

At that point I felt like I found my purpose. During those sleepless nights of recovery, battling postpartum depression, while figuring out how to be both a new mom and suddenly unemployed, I realized something: Our struggles aren't our weakness – they're our story. They're what make us real. Relatable. Human.

That's why I created Strugglers.

creating a community of resilience

Not just because I needed something to wear that felt true to who I was becoming, but because I knew you needed it too. Whether you're:

Fighting through your own battles

Building something from scratch

Leading a community

Or simply trying to show up authentically in a world that often demands perfection

Our goal is to empower every individual, from startup founders to community leaders, to be confidently unforgettable.

Testimonials

★★★★★

As a community leader, I needed merch that tells our story and inspires. Strugglers does this so well!

Sundar M
Founder, Helix Community leader
★★★★★

My 'Perfectly Imperfect' hoodie it like wearing my mantra

Sarah K
GrandSlam Public Speaker
★★★★★

It's like having a silent cheerleader reminding you that your struggles made you stronger!

Jennifer L
Life Coach, ThrivingWomen
★★★★★

Ordered custom swag for our startup team, and wow! it's quite a conversation starter. People actually stop us to ask about our story

David R
CEO and Founder, Llama Labs

LETTER FROM THE FOUNDER

I'm not just the founder of Strugglers – I'm a mom who knows what it feels like to be knocked down and get back up. I'm someone who understands that sometimes the most powerful thing we can wear is our truth.
So here's my invitation to you

Join us

Not just in wearing our apparel, but in being part of a movement that celebrates authentic stories. Your story. Because trust me, when we start showing up as our authentic selves - something magical happens...
with love

You become unforgettable.

And isn't that what we all deserve? To be seen, heard, and remembered for exactly who we are? With love, Pan Seth